BlackBerry phones have always been popular, but mostly with the suited corporate types. While some non-business consumers have seen their appeal and adopted them over the other more widely accepted smartphones, BlackBerry wants more 'regular' users, and the new improvements it's made to the BlackBerry Bold are designed to make this BlackBerry a little less stuffy, and a bit more fun.
The new BlackBerry Bold still has the same layout and design as the previous version, and the majority of BlackBerry's mobiles, but a few pinches and tweaks have created a phone that is a little lighter and thinner. The polished materials and great build quality mean those who get on with the full QWERTY keyboard will get a very attractive phone, that looks and feels every bit like a high end smartphone. Those who embrace the QWERTY keyboard are rewarded with the Bold's 'widescreen' display, which even after the original's dimensions have been trimmed, is still a decent size. The excellent resolution provides clear and bright images, and colors look rich and vibrant - perfect for viewing images and video.
Businesses love the way the BlackBerry keeps them in almost constant communication, so it stands to reason that the new Bold would have the full range of connectivity features. You get data via 3G, plus Bluetooth and WiFi connectivity of course, and also GPS, which powers the BlackBerry Maps feature. The camera is also a decent standard, especially for what it will mainly be used for. With 3.2 megapixels, autofocus, 2x digital zoom and an LED flash, it can handle most instances where it will be needed. The Bold also has the capacity to capture HVGA video too.
As well as a new shape and look, the new Bold also has BlackBerry's latest operating system, BlackBerry 5 OS. With an updated appearance, and better usability that will appeal to the consumers that BlackBerry is trying to win over, it runs well thanks to the powerful processor in the Bold, which copes well with the demands placed on it. These include the Bold's more integrated handling of music and media, and the web browser, which works well for most sites. Communicating is something BlackBerry phone were designed for, so whether is keeping in touch by text, email or using apps like Facebook Connect, the new Bold will be loved by those who like to stay in touch.
The latest version of the Bold offers a lot, and not just to business users. With an improved and still unique look, an updated user interface, and better integration of the kind of media and communication features that smartphone users want, it offers a real alternative to the other options on the market.
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